COMMON GROUND: A NEW APPROACH TO CITY PLANNING
03.31.2010 // by: Alison
Tomorrow is a special night-time presentation of City Share featuring Michael Hendrix, the co-founder and former creative director of the Chattanooga-based sustainable design company Tricycle Inc.
Michael Hendrix is a location director and associate partner at global design and innovation consultancy IDEO. In addition to leading the Boston studio, he contributes creative direction and brand strategy on projects ranging from counter-culture apparel to OTC drugs to luxury home goods. Michael believes that the best brands are built by a system of networked experiences, from strategic planning, to the manufacturing floor, to consumer interactions. Tomorrow night, Hendrix will discuss his beliefs and methodology regarding community and design.
IDEO takes a human-centered approach to community design, fueled by the belief that the power of community is stronger than that of a single individual, organization, or brand. Beyond the physical, cognitive and emotional factors of design, they foremost consider the social factors, asking questions and evaluating answers: How might the user’s relationships influence or motivate behaviors? How might an experience be shared with others? What is the meaning of belonging, and of identity? What drives the feeling of membership or loyalty to a bigger cause or group? These questions inspire a new dimension of design that they bring to digital experiences, brand strategy, workplace design, urban planning, and beyond. Human-centered design harnesses the power of many to create experiences that are shared, co-created, and take on a life of their own-design for and by the users.
Michael will be introduced by Nick DuPey, a former Tricycle designer who now owns and runs the design and screen-printing collective Young Monster.
Please join us for this special night-time presentation, from 7-9 pm on Thursday, April 1 at CreateHere. Light refreshments will be provided.
If you missed last week’s City Share with Clay Shirky, watch it here.
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